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Richardson Sales Training Company - Sales Training & Coaching Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version. North America Language Dropdown Arrow Select Your Region North America Europe, Middle East & Africa Asia Pacific, Australia & New Zealand Latin America Icon / Search Created with Sketch. Blog Contact Call Us: +1-215-940-9255 toggle menu Our Perspective Our Impact What We Offer ### Left Side ### Customized Programs Sales Training Programs Sales Manager Programs Sales Leader Programs Sales Training Curriculum Delivery Options Instructor-Led Workshops Digital Learning Platform Train the Trainer Webinars The Richardson Approach Customization Project Planning and Deployment Sales Training Modalities Critical Selling Capabilities Understanding the Buyer Journey ### Right Side ### Assessments Needs Analysis Skill Assessment Skills Optimization Sales Process Sales Pursuit Process Sales Manager Process Sustainment Mobile Reinforcement Manager Coaching Tools Real Deal Coaching Digital Learning Platform Measurement Critical Selling Metrics Reaction Knowledge Retention Application in the Field Business Impact Industries We Serve Insurance Financial Services Retail Banking Professional Services Software, Technology & IT Consumer Packaged Goods Healthcare Manufacturing & Industrial Pharmaceutical & Medical Media & Advertising Retail Sales Resources Who We Are History Around the Globe Executive Team Awards What’s Our Secret Search This site uses cookies to provide you with a great user experience. By clicking continue you accept our use of cookies to modify the information we collect please click here . Continue This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here. Contact Us Contact Us In Sales Today, the Margin for Error is Razor Thin Sales Training to Make Every Buyer Interaction Count Learn How We Are Richardson A global sales training company focused on helping you drive revenue and grow long-term customer relationships. Our market-proven sales and coaching methodology combined with our active learning approach ensures that your sales teams learn, master, and apply new behaviors when and where they matter most — in front of the buyer. Get to know us, and learn how we help drive the performance of the world’s most inspiring sales organizations to their next levels of excellence. Explore Our Programs Latest Thinking Exciting Results from Richardson and SPI’s 2020 Selling Challenges Research Sales Training Designed to Win With Every Buyer, Every Time There is no second act in selling. Buyers have too many options and not enough time. When your salespeople show up throughout the sales cycle, they must be exceptional — cutting through the noise and distilling what matters most. That’s where we come in. We train your sales team to outperform the competition when the buyer has heard it all and is looking for substance. Our Perspective on Sales Featured Programs Consultative Selling Training Program This training program teaches a customer-focused approach for planning and executing sales calls. Your team learns to engage customers in needs-based dialogues that build credibility, enable better problem solving, and foster customer openness to uncover critical information needed to position a compelling solution that differentiates your team. More High-Stakes Consultative Dialogues Training Program Richardson's advanced sales training program teaches a collection of models, skills, and techniques to teach your sales team how to engage customers in high-risk, high-reward dialogues to advance alignment, drive momentum, and win more high value deals. More Enhanced Service through Consultative Sales This program provides customer service representatives with the process, skill, and attitude to effectively and efficiently lead customer calls while identifying opportunities and cues to provide further value and sell additional products and solutions. More Developmental Sales Coaching Training Program Richardson's sales coaching training program teaches your sales managers how to transform their role from being the expert who directs and tells to being a coach who develops their team and inspires increased self motivation to learn, change, and improve results. More Consultative Negotiation Training Program Richardson's negotiations training program teaches your team to achieve win-win outcomes by applying the sales skills and strategies needed to effectively justify value, protect price, and preserve valuable customer relationships. More Storytelling Training Program The Storytelling sales training program teaches your team the process and skills to tell a compelling story that makes an emotional connection with customers, draws their attention to an important issue, and inspires and motivates them to act. More Prosperous Account Strategy Training Program This training program teaches your team to apply a consistent, customer-centric approach to identifying priority accounts, capturing and analyzing critical information, and developing a strategy to find the white space within key accounts so that your team and customers prosper. More Intentional Pursuit Strategy Training Program Richardson’s Intentional Pursuit Strategy Program teaches your sales team to think and act strategically when pursuing complex sales opportunities to increase their chance of winning and shorten the sales cycle. More Selling with Insights Training Program Selling with Insights training develops your salespeople’s ability to become the point of differentiation and bring relevant insights and ideas to create value in the buying experience and influence the buyer’s decision criteria to align to your distinct competitive advantage. More Create the Sales Team that Drives Your Number The ground continues to shift under your sales team’s feet, and what worked in the past for your sales professionals and sales managers will no longer cut it. But, training your salespeople to show up differently in front of buyers can be a challenging task. Get the benefit of our hindsight. As one of the most experienced sales training companies, we’ve done this before, and it’s our job to guide you to the most direct path to results. You’ll work with a team of sales experts who know what makes salespeople tick, what kind of training programs will get them to change their behavior in the field. What's Our Secret? Delivering Lasting Results If your sales performance training company doesn’t help you move the needle, then it wasn’t worth the investment. Let’s talk about the metrics you care about, what we know drives results, and then hold ourselves accountable. You define success, we’ll define the path. Measurement Customer Success Story Learn how Richardson trained account executives at OUTFRONT Media to engage their buyers using client-focused dialogues that lead to a 20% increase in close rate and a 10% increase in revenue. Learn More Global Sales Teams Depend on Richardson 55% of the Global 500 2M Individuals Trained 50/23 50 Countries & 23 Languages 40 Years of Success in Sales Training 487K Digital Learning Activities Completed Sales Performance Research & Insights Sales Training Effectiveness 2019 Selling Challenges Study Richardson’s 2019 Selling Challenges Study reveals a panoramic view of the changes confronting sales professionals today. More Consultative Selling Skills White Paper: Elevate Your Consultative Selling Approach to Compete Today In Richardson's White Paper, Elevate Your Consultative Selling Approach to Compete Today, we examine the recent changes in the buying... More Consultative Selling Skills White Paper: Selling with Data and Storytelling Learn how sales professionals close more deals with data to legitimize a solution and at the contextual power of a story to promote... More Account Growth White Paper...